Morgan Carper

Morgan Carper is a modern clothing collection that utilizes traditional textile techniques and sustainable manufacturing practices. The ethos is earth-centric and all about combining beauty with environmental consciousness.

Duration: one month (project retired)
Role: UX/UI Design, PROTOTYPING
Agency: Webinhabit
Type: Responsive E-commerce site

OBJECTIVE
A refreshed layout to reflect the brands ethos while also incorporating their brands color aesthetics and inspiration featured throughout their social media platforms. The color palette reflected a soft pinks, taupe and cream.

PROCESS
I began research with a few competitive sites that I generally gravitate toward for the shopping experience as well as the layout.

Screenshots of a fashion e-commerce website featuring women’s clothing. The website has a white and blush pink color scheme with navigation links such as clothing, accessories, home, and sale. The main page displays images of women modeling dresses and jumpsuits with prices listed. Another screenshot shows the checkout and payment pages, including shipping address details, payment options, and order summary.

THE RESULT
We designed a site that was reflective of their color palette on Instagram, but also complimented the featured clothing as well. The site is clean, fresh and modern.

MOBILE PROTOTYPE
Using Marvel App, I created a prototype for the entire mobile and desktop experience. Click on the prototype to the left to walk through the Morgan Carper mobile site.

BACK TO WORK