Morgan Carper is a modern clothing collection that utilizes traditional textile techniques and sustainable manufacturing practices. The ethos is earth-centric and all about combining beauty with environmental consciousness.

duration: march-april 2016

Role: UX/UI Design, PROTOTYPING

agency: Webinhabit

TYPE: Responsive E-commerce site

 
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OBJECTIVE
A refreshed layout to reflect the brands ethos while also incorporating their brands color aesthetics and inspiration featured throughout their social media platforms. The color palette reflected a soft pinks, taupe and cream.

 
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PROCESS
I began research with a few competitive sites that I generally gravitate toward for the shopping experience as well as the layout.

 
 
 
 

THE RESULT
We designed a site that was reflective of their color palette on Instagram, but also complimented the featured clothing as well. The site is clean, fresh and modern.

 
 

MOBILE PROTOTYPE
Using Marvel App, I created a prototype for the entire mobile and desktop experience. Click on the prototype to the left to walk through the Morgan Carper mobile site.

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